design lens
design lens turns screenshots, pins, and site photos into a concept your client responds to — shaped by you, sketched with you.
the pile, as it arrives the direction, brought into focus
how it works
everything in one place, then keep what matters — uploads, screenshots, links, site photos. mess welcome; a few minutes of judgment, and the pile becomes a point of view.
shape the direction — one to three boards. choose a base sketch of the space and place the elements you kept, captioned in your own words.
from a direction, the lens sketches how it comes together — “sketch this direction” turns your board into loose concepts, always “concept — for discussion.” you decide what the client sees.
one quiet link, and you hear what resonates — resonates, not this, tell me more.
the sketch, and the pencil
the judgment that turns sixty scattered images into one clear direction is your work — it is what your studio sells. so the lens only draws downstream of you: once you've curated, it sketches the pieces in the client's actual space — loose at first, sharper as you get closer.
think of it as the studio's pencil, never the studio. every sketch stays a sketch — labeled, in blue ink, and always “concept — for discussion.” blurry to sharp isn't a limitation here; bringing a room slowly into focus is the whole idea.
loose sketch → tinted → refined concept — fidelity you earn as the client responds
the deliverable
a cover that says “concept — for discussion.” the brief, in your words. direction boards with palettes, materials, and light — and the concept sketches beside them. a closing page on what happens next. share it as one quiet link or save it as a print-quality PDF — the two are always the same package. not faster design; faster alignment.
who it's for
in plain terms
your client brought sixty images. you bring the direction — the lens helps you sketch it.